The Beauty of Platinum March 22 2016

          Every year over two million weddings take place in America, and that means over four million wedding rings are sold! While gold is the most popular metal choice, there are a growing number of women who say they would prefer platinum.
          Platinum was first discovered in trace amounts in gold Egyptian jewelry dating as far back as 1200 B.C. It disappeared and reemerged a few times throughout history before the process to make it malleable for commercial use was discovered in 1803. Louis Cartier was the first person to successfully produce platinum jewelry in the early 1900's. At 60% heavier than gold, platinum is known for its strength and endurance that gives the wearer an extra sense of security when it comes to their stone settings. Though it is heavier, it’s also more malleable which allows the craftsman to create more detailed designs. The best part about platinum is that at 90-95% pure it is also hypoallergenic, so even people with the most sensitive of skin can wear it.
          Even though it is more expensive than gold, many brides say they would have personally paid more to have a platinum engagement ring and wedding band. It takes a high skill level to work with platinum, so you can take comfort knowing you’re paying for excellent craftsmanship and security. Check out this Metal Comparison Chart to see how platinum compares to other metals.